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Director General of Ucom Ralph Yirikian shared leadership insights at Abu Dhabi University

Ralph Yirikian, Director General of the national telecommunications operator Ucom, delivered a leadership lecture at the Abu Dhabi University' College of Business. The telecommunications industry accomplished leader shared his extensive experience with graduates from Harvard, Oxford, and Cambridge universities residing in the United Arab Emirates (UAE) at the invitation of the Leadership School Armenia. 

"Leadership is the confidence to uphold truth, the courage to navigate tough decisions, and the ability to comprehend people's needs. The rest is management," remarked Ralph Yirikian.

During the session, Ucom's Director General discussed strategic thinking, goals and objectives as well as mechanisms for their attainment, using as case study the story of Armenia's green telecom operator. He emphasized the importance of embracing mistakes and proposing unconventional solutions to challenges. Ralph Yirikian noted that taking initiative is the foundational step toward leadership, regardless of the organization's size. The lecture concluded with an interactive Q&A session and group discussions led by the Director General of Ucom. 


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Ucom is the fastest fixed and mobile services provider in Armenia. The company is the absolute leader of the local IPTV and fixed internet market, as well as occupies the key position on the Armenian mobile internet market. At Ucom, customers can explore top-notch smart technologies and solutions both at the showrooms and on the online store, with available cash and credit payment options.

Leadership School Armenia collaborates with established local and international speakers, thought leaders, and organizations to support the growth of future leaders across the South Caucasus region (Armenia, Georgia, Iran). Founded by Samvel Movsisyan, it stands as one of the largest and most esteemed educational institutions in the region.

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“Ucom” CJSC
Press service
E-mail: [email protected]